CD-SEIZ: Cognition-Driven SEIZ Compartmental Model for the Prediction of Information Cascades on Twitter
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Information spreading social media platforms has become ubiquitous in our lives due to viral information propagation regardless of its veracity. Some information cascades turn out to be viral since they circulated rapidly on the Internet. The uncontrollable virality of manipulated or disorientated true information (fake news) might be quite harmful, while the spread of the true news is advantageous, especially in emergencies. We tackle the problem of predicting information cascades by presenting a novel variant of SEIZ (Susceptible/ Exposed/ Infected/ Skeptics) model that outperforms the original version by taking into account the cognitive processing depth of users. We define an information cascade as the set of social media users' reactions to the original content which requires at least minimal physical and cognitive effort; therefore, we considered retweet/ reply/ quote (mention) activities and tested our framework on the Syrian White Helmets Twitter data set from April 1st, 2018 to April 30th, 2019. In the prediction of cascade pattern via traditional compartmental models, all the activities are grouped, and their summation is taken into account; however, transition rates between compartments should vary according to the activity type since their requirements of physical and cognitive efforts are not same. Based on this assumption, we design a cognition-driven SEIZ (CD-SEIZ) model in the prediction of information cascades on Twitter. We tested SIS, SEIZ, and CD-SEIZ models on 1000 Twitter cascades and found that CD-SEIZ has a significantly low fitting error and provides a statistically more accurate estimation.
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