Challenges in Search on Streaming Services: Netflix Case Study
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We discuss salient challenges of building a search experience for a streaming media service such as Netflix. We provide an overview of the role of recommendations within the search context to aid content discovery and support searches for unavailable (out-of-catalog) entities. We also stress the importance of keystroke-level instant search experience, and the technical challenges associated with implementing it across different devices and languages for a global audience.
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