RewardRating: A Mechanism Design Approach to Improve Rating Systems
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Nowadays, rating systems play a crucial role in the attraction of customers for different services. However, as it is difficult to detect a fake rating, attackers can potentially impact the rating's aggregated score unfairly. This malicious behavior can negatively affect users and businesses. To overcome this problem, we take a mechanism-design approach to increase the cost of fake ratings while providing incentives for honest ratings. Our proposed mechanism RewardRating is inspired by the stock market model in which users can invest in their ratings for services and receive a reward based on future ratings. First, we formally model the problem and discuss budget-balanced and incentive-compatibility specifications. Then, we suggest a profit-sharing scheme to cover the rating system's requirements. Finally, we analyze the performance of our proposed mechanism.
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