Shifting Mobility Behaviors in Unprecedented Times: Intentions to Use On-demand Ride Services During the COVID-19 Pandemic
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The spread of COVID-19 has been a major disruptive force in people's everyday lives and mobility behavior. The demand for on-demand ride services, such as taxis and ridehailing has been specifically impacted, given both restrictions in service operations and user's concerns about virus transmission in shared vehicles. During the pandemic, demand for these modes have decreased by as much as 80 period of drastic changes in lifestyles and daily routines coupled with unprecedented mobility reductions. Specifically, we examine the determinants for the shift of intentions to use these on-demand modes of travel in the early stages of the pandemic. Using data from a survey disseminated in June 2020 to 700 respondents from contiguous United States, ordinal regression modeling is applied to analyze the shift in consideration. The results indicate that political orientation and health-related experiences during the pandemic are significant sources of variation for individual changes in intentions to use ridehailing. Additionally, characteristics such as age and income result in consideration shifts that contradict the typical ridership profiles found in the ridehailing literature. Specifically, on-demand ride consideration decreases as a function of age and income. Moreover, transit-users are more willing to consider on-demand rides than private vehicle users, suggesting that shared vehicle modes have a similar risk-profile. We discuss the role of on-demand ride services in the pandemic era, and the need to investigate political orientation and evolving pandemic experiences to pinpoint their role in future mobility systems.
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