We introduce a novel nonlinear Kalman filter that utilizes reparametriza...
With the advent and increasing consolidation of e-commerce, digital
adve...
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign
p...
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the onl...
Click-through rate (CTR) prediction plays a critical role in recommender...
This paper describes a new win-rate based bid shading algorithm (WR) tha...
Online auctions play a central role in online advertising, and are one o...
First-price auctions have very recently swept the online advertising
ind...
Click-through rate (CTR) prediction is a crucial task in online display
...
Prospective display advertising poses a great challenge for large advert...
Conversion prediction plays an important role in online advertising sinc...