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12/21/2022
Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology
The rise of internet-based services and products in the late 1990's brou...
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10/28/2022
Continuous Attribution of Episodical Outcomes for More Efficient and Targeted Online Measurement
Online experimentation platforms collect user feedback at low cost and l...
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12/25/2021
Variance Reduction for Experiments with One-Sided Triggering using CUPED
In online experimentation, trigger-dilute analysis is an approach to obt...
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05/31/2021
The equivalence of the Delta method and the cluster-robust variance estimator for the analysis of clustered randomized experiments
It often happens that the same problem presents itself to different comm...
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10/09/2019
On Post-Selection Inference in A/B Tests
When a large number of simultaneous statistical inferences are conducted...
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03/16/2018