A/B tests are the gold standard for evaluating digital experiences on th...
Consider two brands that want to jointly test alternate web experiences ...
Many users communicate with chatbots and AI assistants in order to help ...
Many users communicate with chatbots and AI assistants in order to help ...
While decision makers have begun to employ machine learning, machine lea...
Email communications are ubiquitous. Firms control send times of emails ...
Machine learning models often make predictions that bias against certain...
Email messages have been an important mode of communication, not only fo...